Journal Details- October , 2026
Sl No Article Name Author Name Download e-Certificate Subject Area
1 LEGAL PROTECTION FOR GIG WORKERS DURING CRISIS SITUATION: A STUDY OF EXISTING LAW IN INDIA Tanvi Makarand Modi, Dr. Sarah Leah Dsouza Download e-Certificate Human Resource
2 A STUDY ON RESEARCH PROTOCOLS AND ETHICAL SAFEGUARDS IN TRIBAL KNOWLEDGE SYSTEMS Dr. Abhijaat Sahu, Prof. Vivek Vincent Dass Download e-Certificate General Management
3 A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE (WITH SPECIAL REFERENCE TO VELLORE CITY) Dr. C. Sumitha Download e-Certificate Commerce
4 EXPLORING QUIET QUITTING: A SYSTEMATIC REVIEW OF THE ANTECEDENTS, UNDERLYING PROCESSES AND OUTCOMES OF QUIET QUITTING Sathyanarayana S Download e-Certificate General Management
5 A STUDY ON THE IMPACT OF E-COMMERCE ANALYSIS FOR SOCIAL AND ECONOMIC ACTIVITY OF THE RURAL PEOPLE IN PRESENT SCENARIO OF TENKASI DISTRICT Dr.R.Christina Jeya Nithila, Sushmitha.S, Remya Rani.S Download e-Certificate Marketing
6 A STUDY ON THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON SERVICE QUALITY IN TENKASI DISTRICT Dr. T. Rita Rebekah, C.Thanga Lakshmi, Lakshmi.N Download e-Certificate Marketing
7 A STUDY ON ANALYSIS OF CUSTOMER PREFERENCES TOWARDS UNAUTHORIZED TWO-WHEELER SERVICE PROVIDERS WITH REFERENCE TO PALAYAMKOTTAI, TIRUNELVELI DISTRICTS Dr.R.Christina Jeya Nithila, RamaLakshmi.A, Visvesh. S Download e-Certificate Marketing
8 A STUDY ON THE EFFECTS OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN VELLORE CITY B. Vijaya Santhi, K. Lekha, M. Hemapriya Download e-Certificate Marketing
9 ROBERT FROST’S “THE ROAD NOT TAKEN” AND THE CONTEMPORARY CULTURE OF CHOICE Meet J. Pandya Download e-Certificate General Management
10 VILLAGE PARTITION AND EVERYDAY COMMUNALISM IN RAHI MASOOM RAZA’S ADHA GAON Dr. Umeshkumar Solanki Download e-Certificate General Management
11 WHO OWNS THE LAND? ECOLOGICAL JUSTICE AND SETTLER POWER IN NADINE GORDIMER’S THE CONSERVATIONIST Dr. Gayatri Harnesha Download e-Certificate General Management
12 THE CASUARINA TREE AS AN ARCHIVE OF MEMORY AND ECOLOGICAL BELONGING IN TORU DUTT’S POETRY Jitvari Solanki Download e-Certificate General Management
13 SELLING THE SELF: PRECARIOUS WORK, MASCULINITY AND MENTAL HEALTH IN ARTHUR MILLER’S DEATH OF A SALESMAN Shweta Shilu Download e-Certificate General Management
14 ARTIFICIAL INTELLIGENCE AND SOCIAL INEQUALITY Dr.M.Suganya, Dr.T.Geetha Download e-Certificate Sociology
15 CHATBOTS TO PREDICTIVE ANALYTICS: AI’s IMPACT ON CONSUMER ENGAGEMENT STRATEGIES Kavya S Download e-Certificate Marketing
16 GENERATIVE AI-DRIVEN PRODUCTIVITY AND SHADOW AI USAGE IN THE WORKPLACE: AN EMPIRICAL STUDY, TAMIL NADU B. Krupa Shree, Dr. S. Manivel, Dr. Suganya Babu Download e-Certificate General Management
17 LEVERAGING ARTIFICIAL INTELLIGENCE AND AUTOMATION FOR BUSINESS-LED GREEN TRANSFORMATION IN RICE MILLS IN MADURAI Dr.R.Selva Meena, Gnanadeepam Download e-Certificate Commerce
18 ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT AND THE FUTURE OF WORK Dr.V.Sofia Adaikala Mary, Dr. P. Jacintha Josephine Julie Download e-Certificate Sociology
19 AI-DRIVEN INNOVATION IN STARTUPS: OPPORTUNITIES, CHALLENGES AND SUSTAINABLE GROWTH STRATEGIES Dr.S.Amsha Lekha Download e-Certificate General Management
20 THE ROLE OF ARTIFICIAL INTELLIGENCE IN STRATEGIC MANAGEMENT Dr. M. Nagarenitha Download e-Certificate General Management
21 AI-ENABLED ROUTE OPTIMIZATION FOR PUBLIC BUS TRANSPORTATION: A STUDY OF PASSENGER DEMAND AND TRAFFIC PATTERNS IN MADURAI Dr.R.Suganya, Shreya Varthane.S Download e-Certificate General Management
22 FROM FRAGILE TO AGILE: TRANSFORMING & REIMAGINING THE EGG SUPPLY CHAIN THROUGH AI AS A CATALYST FOR ECONOMIC RESILIENCE IN THE EGG INDUSTRY Dr. Suganya R, Dr. Asha N, Dr. Jone Celestina J, Keerthiga N Download e-Certificate General Management
23 FROM BLACK BOX TO BLUEPRINT: A CONCEPTUAL FRAMEWORK FOR EXPLAINABLE AI IN NEUROMARKETING-DRIVEN GENERATIVE ADVERTISING Nandhitha S K, Dr. B. Ramani Mabel Download e-Certificate Marketing
24 THE PROMPT IS THE PLAN: HOW GENERATIVE AI IS OBSOLESCING TRADITIONAL BUSINESS MODELS IN THE PURSUIT OF DIGITAL SUSTAINABILITY Ishwariya Radha S, Dr. Ramani Mabel B Download e-Certificate General Management
25 ARTIFICIAL INTELLIGENCE IN MARKETING AND CUSTOMER EXPERIENCE: AN INTEGRATIVE REVIEW AND A CAPABILITY - EXPERIENCE - TRUST FRAMEWORK FOR TRUST - BASED VALUE CREATION Velraj V, S. Subramanian Download e-Certificate Marketing
26 FROM IDEA TO IMPACT: AI-POWERED ENTREPRENEURSHIP FOR A SUSTAINABLE FUTURE A.Janani, S.Kavinaya, P.Vijayalakshimi Download e-Certificate General Management
27 A COMPARATIVE STUDY OF AI TOOLS IN MEDICAL IMAGING, BIOMETRICS AND AGRICULTURE B. Margaretmary, S. Selvarani, J. Arockia Jackuline Joni Download e-Certificate Computer Science
28 AI APPLICATIONS IN FINANCE, BANKING AND FINTECH Abirami A, Aarthi Nivetha S V, Dr. P.S. Venkateswaran Download e-Certificate Finance
29 AI-DRIVEN PREDICTIVE AUTO-SCALING FOR ENERGY-EFFICIENT CLOUD DATA CENTRES: A BIBLIOMETRIC ANALYSIS AND CONCEPTUAL FRAMEWORK Sowmiya M, S Asha Download e-Certificate Artificial Intelligence
30 IP-BIOPROTECT INTELLECTUAL PROPERTY AWARE FRAMEWORK FOR SECURE BIOMETRIC SYSTEMS S. Selvarani, Dr. M. Mary Shanthi Rani Download e-Certificate Computer Applications
31 ARTIFICIAL INTELLIGENCE AND THE CHANGING WORK CULTURE IN INDIAN COMPANIES Dr. C. Thina, Dr. A. Ponmani, Dr. M. Prabhu Download e-Certificate Human Resource
32 ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT AND THE FUTURE OF WORK: EMPLOYEE PERCEPTIONS ON HUMAN–AI COLLABORATION Annalakshini, Amuthvalli S, Aleeswari Download e-Certificate Human Resource
33 AI IMPLEMENTATION IN CONVENTIONAL FOOD BUSINESSES – AN ILLUSTRATIVE CASE OF A JIGARTHANDA SELLER, MADURAI Dr. L. Meena Download e-Certificate General Management
34 ARTIFICIAL INTELLIGENCE AS A CATALYST FOR DIGITAL MARKETING EXCELLENCE Dr. P. Shyamala Download e-Certificate Marketing
35 AI-DRIVEN SECURE MULTIMODAL BIOMETRIC AUTHENTICATION FOR SUSTAINABLE DIGITAL BUSINESS MODELS: ENHANCING TRUST, PRIVACY AND RESILIENCE IN A DIGITAL FUTURE S. Jebapriya, M. Ganaga Durga Download e-Certificate Computer Science
36 RISK-AWARE ADAPTIVE SECURITY MANAGEMENT FOR EDGE-ENABLED IOMT S. Mary Helan Felista, M. Ganaga Durga Download e-Certificate Computer Science
37 AI-DRIVEN TRANSFORMATION AND THE REIMAGINING OF SUSTAINABLE BUSINESS MODELS: EVIDENCE AND INSIGHTS FROM INDIA'S FINANCIAL SERVICES ECOSYSTEM Dr. B. Ramani Mabel, Dr. S. C. Sivasundaram Anushan Download e-Certificate General Management
38 AI-DRIVEN ENTREPRENEURSHIP AND SUSTAINABILITY: AN EMPIRICAL STUDY ON NEW VENTURE CREATION WITH SPECIAL REFERENCE TO SALEM DISTRICT, TAMIL NADU Shrividya S P, M. Baanupriya, Dr. V. R Palanivelu Download e-Certificate General Management
39 VIRTUAL REALITY IN RETAIL: ENHANCING CONSUMER ENGAGEMENT AND DRIVING PURCHASE INTENTION Dr. K. Kaaviyapriya, Dr. K. Thiruppathi Download e-Certificate General Management
40 A STUDY ON THE ROLE OF TECHNOLOGY IN TRANSFORMING MANAGEMENT PRACTICES IN TIRUNELVELI DISTRICT G Shanmugapriya, Dr.C.Thanga Lakshmi Download e-Certificate General Management
41 A HYBRID CLOUD–FOG COMPUTING APPROACH FOR SCALABLE AND ETHICAL DIABETES PREDICTION USING MACHINE LEARNING Swati Santosh Jamble, Dr.Neha Abhiman Ramteke Download e-Certificate Computer Application
42 RETAIL EQUITY INVESTOR BEHAVIOUR IN THANJAVUR: A STUDY OF INVESTMENT DECISIONS, RISK PERCEPTION AND FINANCIAL AWARENESS Kavya R, Dr. K. Raja Pranmalai, Dr.A.Rajesh Download e-Certificate Finance
43 A COMPARATIVE STUDY OF EMPLOYEE LOYALTY AMONG GENERATION Y AND GENERATION Z IN MADURAI N. Aashik, V. S. Arjun Athithya Download e-Certificate Human Resource