Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Dr. A. N. Radhika, Dr. Babu V has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 8, Issue- 1, January 2026, pp. 40-45." Paper Title:- " IMPACT OF INFLUENCER MARKETING ON BRAND EQUITY AND PURCHASE INTENTION: A MANAGEMENT PERSPECTIVE OF AMAZON SERVICE SYSTEM FOR GEN Z CUSTOMERS IN BANGALORE - A QUANTITATIVE STUDY " Chief Editor