Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. M. Priya, Dr. L. Lakshmi (Retd.,) has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 7, Issue- 8, October 2025, pp. 1-9." Paper Title:- " DECODING THE PRICE-VALUE EQUATION IN CONSUMER ADOPTION OF SUSTAINABLE PRODUCTS " Chief Editor